Introduction

While e-commerce brands are gaining new customers every day with creative launches, exciting ads and smart funnels, recruiting in many companies still looks the same as it did ten years ago. A generic job post on LinkedIn, a long application process and little emotionality. Recruiting in particular can benefit enormously from D2C world learn.

Denn Anyone who can sell can also be convincing as an employer brand.

In this post, we'll show you what you can learn from e-commerce and how to build your recruiting strategy so that it is not only visible but also converts.

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1. The launch moment: More than just “advertised position”

D2C brands present their product launches like an event with previews, countdowns, behind the scenes content and a clear focus on emotion. So why not communicate new jobs in the same way?‍

What that means in recruiting:

• Deliberately use the moment of publication, for example with a “hiring drop”
• Don't just tell me that you're looking — show why it's exciting
• Involve employees who talk behind the scenes with honest content

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2. Think conversion, not just post

E-commerce isn't about reach for reach's sake, it's about conversions. Recruiting can (and should) be thought of in exactly the same way. Because an application is also a click target.

What you can do:

• Optimize your career page like a landing page: clear, focused, mobile
• Replace complicated forms with 3-step applications
• Test different “CTAs” — from video application to quick apply

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3. Story instead of job ad

E-commerce brands tell stories, about values, about products, about people. That is exactly what is often missing in recruiting. But Gen-Z in particular wants to know why She should decide for you, not just what she should do.

For example, use:

• Mini-stories from employees
• Content formats such as “A Day in the Job” or “Things I Wish I Knew Before I Started Here”
• Personal statements from the team instead of anonymous benefits

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4. Performance & retargeting — also for applicants

What works in an online shop also works in recruiting. The keyword is retargeting. Many click on a job but don't immediately apply. With smart tools, you can reach out to interested parties again and get them back, for example via Instagram or TikTok.

For example, it is possible to:

• Retargeting ads with creative formats
• Reminder via email or in-app
• “Any questions? “touchpoints to remove hurdles

“If you can sell, you can also recruit, you just have to stop thinking like HR and start acting like a brand.”

Conclusion: Recruiting is also marketing

If you want people to choose your company, you need to treat them like customers, with respect, with clarity, and with a good experience. The best e-commerce brands show how it works. Now is the time to use these principles in recruiting as well.

Ready for recruiting that clicks?

‍We help you market your vacancies like strong products, with strategy, content and performance in a mix.