Preamble:
With the following Privacy Policy, we would like to inform you about which types of your personal data (hereinafter also referred to simply as "data") we process, for which purposes, and to what extent. This Privacy Policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "Online Offering").
The terms used are not gender-specific.
Version: May 5, 2025
Controller:
Florian Mayr
4663 Laakirchen,
Panoramaweg 4,
Austria
Authorized Representative(s):
Fabian Hain
Overview of Processing Operations:
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects concerned.
Types of Data Processed
Inventory data.
Contact data.
Content data.
Usage data.
Meta, communication, and procedural data.
Event data (Facebook).
Log data.
Categories of Data Subjects
Communication partners.
Users.
Purposes of Processing
Communication.
Security measures.
Reach measurement.
Tracking.
Target group formation.
Organizational and administrative procedures.
Feedback.
Marketing.
Profiles with user-related information.
Provision of our Online Offering and user-friendliness.
Information technology infrastructure.
Public relations.
Relevant Legal Bases under the GDPR:
Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or registered office. If more specific legal bases are relevant in individual cases, we will inform you of these in this Privacy Policy.
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given consent to the processing of personal data concerning him or her for one specific purpose or several specific purposes.
Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR) - Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps prior to entering into a contract at the request of the data subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights, and freedoms of the data subject requiring the protection of personal data do not override those interests.
National data protection regulations in Austria:
In addition to the data protection regulations of the GDPR, national data protection regulations apply in Austria. This includes, in particular, the Federal Act concerning the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act - DSG). In particular, the Data Protection Act contains special provisions on the right of access, the right to rectification or erasure, the processing of special categories of personal data, processing for other purposes, transmission, and automated decision-making in individual cases.
Security Measures:
In accordance with statutory requirements and taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, securing availability, and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data threats. In addition, we take the protection of personal data into account already during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.
Securing online connections through TLS/SSL encryption technology (HTTPS):
To protect the data transmitted by users via our online services against unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data against unauthorized access. TLS, as the more advanced and more secure version of SSL, ensures that all data transmissions comply with the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and in encrypted form.
General Information on Data Storage and Deletion:
We delete personal data that we process in accordance with statutory provisions as soon as the underlying consents are withdrawn or there are no further legal bases for the processing. This applies to cases in which the original processing purpose no longer applies or the data is no longer required. Exceptions to this rule exist if statutory obligations or special interests require longer retention or archiving of the data. In particular, data that must be retained for commercial or tax-law reasons, or whose storage is necessary for legal prosecution or the protection of the rights of other natural or legal persons, must be archived accordingly.
Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations. Where several retention periods or deletion deadlines apply to a data item, the longest period is always decisive. If a period does not expressly begin on a specific date and is at least one year long, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the time at which termination or other ending of the legal relationship becomes effective.
Data that is no longer retained for its originally intended purpose, but due to statutory requirements or other reasons, is processed by us exclusively for the reasons that justify its retention.
Further Information on Processing Operations, Procedures, and Services
Retention and Deletion of Data:
The following general periods apply under Austrian law to retention and archiving:
10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting vouchers and invoices, as well as all required work instructions and other organizational documents (Federal Fiscal Code (BAO §132), Austrian Commercial Code (UGB §§190-212)).
6 years - Other business documents: commercial or business letters received, copies of commercial or business letters sent, and other documents, provided they are tax-relevant. This includes, for example, hourly wage slips, operational accounting sheets, calculation documents, price labels, and payroll accounting documents, unless they are already accounting vouchers and cash register strips (Federal Fiscal Code (BAO §132), Austrian Commercial Code (UGB §§190-212)).
3 years - Data required to consider potential warranty and damages claims or similar contractual claims and rights, and to process related inquiries, based on previous business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).
Rights of Data Subjects under the GDPR:
As a data subject, you have various rights under the GDPR, in particular those arising from Articles 15 to 21 GDPR:
Right to object:
You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you that is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on those provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent:
You have the right to withdraw consents granted at any time.
Right of access:
You have the right to request confirmation as to whether data concerning you is being processed, and to obtain access to this data as well as further information and a copy of the data in accordance with statutory requirements.
Right to rectification:
In accordance with statutory requirements, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
Right to erasure and restriction of processing:
In accordance with statutory requirements, you have the right to request that data concerning you be deleted without undue delay, or alternatively, in accordance with statutory requirements, to request restriction of the processing of the data.
Right to data portability:
You have the right to receive data concerning you that you have provided to us in a structured, commonly used, and machine-readable format in accordance with statutory requirements, or to request that it be transmitted to another controller.
Complaint to a supervisory authority:
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your workplace, or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the provisions of the GDPR.
Provision of the Online Offering and Web Hosting
We process users' data in order to be able to provide our online services to them. For this purpose, we process the user's IP address, which is necessary in order to transmit the contents and functions of our online services to the user's browser or device.
Types of data processed:
Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Log data (e.g. log files concerning logins or the retrieval of data or access times).
Data subjects:
Users (e.g. website visitors, users of online services).
Purposes of processing:
Provision of our Online Offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices such as computers, servers, etc.). Security measures.
Retention and deletion:
Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Further Information on Processing Operations, Procedures, and Services
Provision of the Online Offering on rented storage space:
For the provision of our Online Offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a "web host");
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Collection of access data and log files:
Access to our Online Offering is logged in the form of so-called "server log files". Server log files may include the address and name of the websites and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files may be used, on the one hand, for security purposes, e.g. to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure server utilization and stability;
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Deletion of data:
Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is excluded from deletion until the relevant incident has been finally clarified.
Use of Cookies
The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies may also be used for various purposes, such as ensuring the functionality, security, and convenience of online offerings, as well as creating analyses of visitor flows. We use cookies in accordance with statutory requirements. Where necessary, we obtain users' consent in advance. Where consent is not required, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our Online Offering. Consent may be withdrawn at any time. We clearly inform users about its scope and which cookies are used.
Information on legal bases under data protection law:
Whether we process personal data with the help of cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration:
With regard to storage duration, the following types of cookies are distinguished:
Temporary cookies (also: session cookies):
Temporary cookies are deleted at the latest after a user has left an Online Offering and closed his or her device (e.g. browser or mobile application).
Persistent cookies:
Persistent cookies remain stored even after the device has been closed. For example, login status may be stored and preferred content may be displayed directly when the user revisits a website. Likewise, usage data collected with the help of cookies may be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. as part of obtaining consent), they should assume that these are persistent and that the storage duration may be up to two years.
General information on withdrawal and objection (opt-out):
Users may withdraw consents they have given at any time and may also object to processing in accordance with statutory requirements, including by means of the privacy settings of their browser.
Types of data processed:
Meta, communication, and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects:
Users (e.g. website visitors, users of online services).
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).
Further Information on Processing Operations, Procedures, and Services:
Processing of cookie data on the basis of consent:
We use a consent management solution through which users' consent to the use of cookies or to the procedures and providers named within the consent management solution is obtained. This procedure serves to obtain, record, manage, and withdraw consents, in particular with regard to the use of cookies and comparable technologies used to store, read, and process information on users' devices. As part of this procedure, users' consents are obtained for the use of cookies and the related processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option to manage and withdraw their consents. The declarations of consent are stored in order to avoid repeated requests and to be able to provide proof of consent in accordance with statutory requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or his or her device. Unless specific information on the providers of consent management services is available, the following general information applies: The duration of storage of consent is up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers), and information about the browser, system, and device used;
Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).
Contact and Inquiry Management
When contacting us (e.g. by post, contact form, email, telephone, or via social media), as well as within existing user and business relationships, the information provided by the inquiring persons is processed insofar as this is necessary to respond to the contact requests and any requested measures.
Types of data processed:
Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details on authorship or time of creation); usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects:
Communication partners.
Purposes of processing:
Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via an online form). Provision of our Online Offering and user-friendliness.
Retention and deletion:
Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR).
Further Information on Processing Operations, Procedures, and Services:
Contact form:
When contacting us via our contact form, by email, or through other communication channels, we process the personal data transmitted to us in order to respond to and process the respective matter. This generally includes information such as name, contact information, and, where applicable, further information provided to us and required for appropriate processing. We use this data exclusively for the specified purpose of contact and communication;
Legal bases:
Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Web Analytics, Monitoring, and Optimization
Web analytics (also referred to as "reach measurement") serves to evaluate visitor flows to our Online Offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at which times our Online Offering or its functions or content are used most frequently, or invite reuse. We are also able to understand which areas require optimization.
In addition to web analytics, we may also use test procedures, for example to test and optimize different versions of our Online Offering or its components.
Unless otherwise stated below, profiles, meaning data summarized into a usage process, may be created for these purposes and information may be stored in a browser or on a device and then read. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data vis-à-vis us or the providers of the services we use, location data may also be processed.
In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored as part of web analytics, A/B testing, and optimization, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Information on legal bases:
If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this Privacy Policy.
Types of data processed:
Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
Data subjects:
Users (e.g. website visitors, users of online services).
Purposes of processing:
Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our Online Offering and user-friendliness.
Retention and deletion:
Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Security measures:
IP masking (pseudonymization of the IP address).
Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Further Information on Processing Operations, Procedures, and Services:
Google Analytics:
We use Google Analytics to measure and analyze the use of our Online Offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed within one or several usage processes, which search terms they used, whether they accessed content again, or interacted with our Online Offering. The time and duration of use are also stored, as are the sources of users who refer to our Online Offering and technical aspects of their devices and browsers.
In this process, pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU data traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing;
Service provider:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;
Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR);
Website:
https://marketingplatform.google.com/intl/de/about/analytics/;
Security measures:
IP masking (pseudonymization of the IP address);
Privacy Policy:
https://policies.google.com/privacy;
Data processing agreement:
https://business.safety.google/adsprocessorterms/;
Basis for third-country transfers:
Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms), Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms);
Option to object (opt-out):
Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
Further information:
https://business.safety.google/adsservices/ (types of processing and data processed).
Google Tag Manager:
We use Google Tag Manager, software by Google that enables us to centrally manage so-called website tags via a user interface. Tags are small code elements on our website that serve to record and analyze visitor activities. This technology supports us in improving our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not carry out independent analyses. Its function is limited to simplifying and making more efficient the integration and management of tools and services that we use on our website. Nevertheless, when using Google Tag Manager, users' IP address is transmitted to Google, which is technically necessary in order to implement the services we use. Cookies may also be set in the process. However, this data processing takes place only if services are integrated via the Tag Manager. For more detailed information on these services and their data processing, we refer to the further sections of this Privacy Policy;
Service provider:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;
Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR);
Website:
https://marketingplatform.google.com;
Privacy Policy:
https://policies.google.com/privacy;
Data processing agreement:
https://business.safety.google/adsprocessorterms.
Basis for third-country transfers:
Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms), Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms).
Presences in Social Networks (Social Media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We point out that user data may be processed outside the area of the European Union. This may result in risks for users, for example because the enforcement of users' rights could be made more difficult.
Furthermore, users' data within social networks is generally processed for market research and advertising purposes. For example, usage profiles may be created on the basis of usage behavior and the interests of users resulting from it. These profiles may in turn be used, for example, to display advertisements within and outside the networks that are presumed to correspond to users' interests. For this purpose, cookies are generally stored on users' computers, in which the users' usage behavior and interests are stored. In addition, data may also be stored in the usage profiles independently of the devices used by users (in particular if they are members of the respective platforms and are logged in there).
For a detailed description of the respective forms of processing and the options to object (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you may contact us.
Types of data processed:
Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts as well as information relating to them, such as details on authorship or time of creation). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Data subjects:
Users (e.g. website visitors, users of online services).
Purposes of processing:
Communication; feedback (e.g. collecting feedback via an online form). Public relations.
Retention and deletion:
Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Further Information on Processing Operations, Procedures, and Services:
Instagram:
Social network, enables the sharing of photos and videos, commenting on and favoriting posts, sending messages, subscribing to profiles and pages;
Service provider:
Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland;
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR);
Website:
https://www.instagram.com;
Privacy Policy:
https://privacycenter.instagram.com/policy/.
Basis for third-country transfers:
Data Privacy Framework (DPF), Data Privacy Framework (DPF).
Facebook Pages:
Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (so-called "Fanpage"). This data includes information about the types of content that users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information in order to provide analytics services, so-called "Page Insights", to page operators so that they can gain insights into how people interact with their pages and the content associated with them.
We have entered into a special agreement with Facebook ("Information about Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which sets out, in particular, which security measures Facebook must observe and in which Facebook has agreed to fulfill data subject rights (i.e. users may, for example, send requests for information or deletion directly to Facebook). The rights of users (in particular the rights of access, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information about Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). Joint responsibility is limited to the collection by and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular with regard to the transmission of data to the parent company Meta Platforms, Inc. in the USA;
Service provider:
Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland;
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR);
Website:
https://www.facebook.com;
Privacy Policy:
https://www.facebook.com/privacy/policy/.
Basis for third-country transfers:
Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum), Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
LinkedIn:
Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data from visitors that is used to create "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content that users view or interact with, as well as the actions they take. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, seniority level, company size, and employment status. Privacy information on the processing of user data by LinkedIn can be found in LinkedIn's privacy notices: https://www.linkedin.com/legal/privacy-policy.
We have entered into a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which sets out, in particular, which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e. users may, for example, send access or deletion requests directly to LinkedIn). The rights of users (in particular the right of access, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of data to the parent company LinkedIn Corporation in the USA;
Service provider:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland;
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR);
Website:
https://www.linkedin.com;
Privacy Policy:
https://www.linkedin.com/legal/privacy-policy;
Basis for third-country transfers:
Data Privacy Framework (DPF), standard contractual clauses (https://legal.linkedin.com/dpa), Data Privacy Framework (DPF), standard contractual clauses (https://legal.linkedin.com/dpa).
Option to object (opt-out):
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
YouTube:
Social network and video platform;
Service provider:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR);
Privacy Policy:
https://policies.google.com/privacy;
Basis for third-country transfers:
Data Privacy Framework (DPF), Data Privacy Framework (DPF).
Option to object (opt-out):
https://myadcenter.google.com/personalizationoff.
Plug-ins and Embedded Functions and Content
We integrate functional and content elements into our Online Offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").
The integration always requires that the third-party providers of this content process the users' IP address, since without the IP address they could not send the content to the users' browser. The IP address is therefore required for the display of this content or these functions. We endeavor to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the pixel tags, information such as visitor traffic on the pages of this website may be evaluated. The pseudonymous information may also be stored in cookies on users' devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and further information on the use of our Online Offering, and may also be linked with such information from other sources.
Information on legal bases:
If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this Privacy Policy.
Types of data processed:
Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Event data (Facebook) ("event data" is information that is sent to the provider Meta, for example via Meta Pixel (whether via apps or other channels), and relates to persons or their actions. This data includes, for example, details of website visits, interactions with content and functions, app installations, and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (Custom Audiences). It is important to note that event data does not include actual content such as written comments, login information, or contact information such as names, email addresses, or telephone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups formed from it disappear when our Meta user accounts are deleted.).
Data subjects:
Users (e.g. website visitors, users of online services).
Purposes of processing:
Provision of our Online Offering and user-friendliness; reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest-/behavior-based profiling, use of cookies); target group formation; marketing. Profiles with user-related information (creation of user profiles).
Retention and deletion:
Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Further Information on Processing Operations, Procedures, and Services:
Facebook plug-ins and content:
Facebook social plug-ins and content - This may include, for example, content such as images, videos, or text, and buttons with which users can share content from this Online Offering within Facebook. The list and appearance of Facebook social plug-ins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transmission (but not the further processing) of "event data" that Facebook collects via the Facebook social plug-ins (and embedding functions for content) executed on our Online Offering, or receives in the context of a transmission, for the following purposes: a) display of content and advertising information that corresponds to users' presumed interests; b) delivery of commercial and transactional messages (e.g. addressing users via Facebook Messenger); c) improvement of ad delivery and personalization of functions and content (e.g. improving the identification of which content or advertising information presumably corresponds to users' interests).
We have entered into a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which sets out, in particular, which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill data subject rights (i.e. users may, for example, send access or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e. contain no information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms), and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the rights of access, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook;
Service provider:
Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland;
Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR);
Website:
https://www.facebook.com;
Privacy Policy:
https://www.facebook.com/privacy/policy/.
Basis for third-country transfers:
Data Privacy Framework (DPF), Data Privacy Framework (DPF).
Instagram plug-ins and content:
Instagram plug-ins and content - This may include, for example, content such as images, videos, or text, and buttons with which users can share content from this Online Offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transmission (but not the further processing) of "event data" that Facebook collects via Instagram functions (e.g. embedding functions for content) executed on our Online Offering, or receives in the context of a transmission, for the following purposes: a) display of content and advertising information that corresponds to users' presumed interests; b) delivery of commercial and transactional messages (e.g. addressing users via Facebook Messenger); c) improvement of ad delivery and personalization of functions and content (e.g. improving the identification of which content or advertising information presumably corresponds to users' interests).
We have entered into a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which sets out, in particular, which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill data subject rights (i.e. users may, for example, send access or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e. contain no information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms), and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the rights of access, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook;
Service provider:
Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland;
Legal bases:
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR);
Website:
https://www.instagram.com.
Privacy Policy:
https://privacycenter.instagram.com/policy/.
YouTube videos:
Video content;
Service provider:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;
Legal bases:
Consent (Art. 6 para. 1 sentence 1 lit. a GDPR);
Website:
https://www.youtube.com;
Privacy Policy:
https://policies.google.com/privacy;
Basis for third-country transfers:
Data Privacy Framework (DPF), Data Privacy Framework (DPF).
Option to object (opt-out):
Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
Changes and Updates
We ask you to regularly inform yourself about the content of our Privacy Policy. We adapt the Privacy Policy as soon as changes to the data processing operations carried out by us make this necessary. We will inform you as soon as the changes require an action on your part (e.g. consent) or any other individual notification.
If we provide addresses and contact information of companies and organizations in this Privacy Policy, please note that addresses may change over time and we ask you to check the information before contacting them.
Definitions of Terms
In this section, you will find an overview of the terminology used in this Privacy Policy. Where the terminology is defined by law, the statutory definitions apply. The following explanations are primarily intended to aid understanding.
Inventory data:
Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions, or systems by enabling clear assignment and communication.
Content data:
Content data includes information generated in the course of creating, editing, and publishing content of all kinds. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited only to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.
Contact data:
Contact data is essential information that enables communication with persons or organizations. It includes, among other things, telephone numbers, postal addresses, and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
Meta, communication, and procedural data:
Meta, communication, and procedural data are categories that contain information about the manner in which data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It may include information on file size, creation date, author of a document, and change histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks, and chat histories, including the persons involved, timestamps, and transmission paths. Procedural data describes processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, as well as audit logs used to trace and review operations.
Usage data:
Usage data refers to information that records how users interact with digital products, services, or platforms. This data includes a wide range of information showing how users use applications, which functions they prefer, how long they stay on certain pages, and which paths they use to navigate through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
Personal data:
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie), or to one or more special characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
Profiles with user-related information:
The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting of the use of such personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behavior, and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website, or location). Cookies and web beacons are often used for profiling purposes.
Log data:
Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring, or to create performance reports.
Reach measurement:
Reach measurement (also referred to as web analytics) serves to evaluate visitor flows to an Online Offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, identify at which times users visit their websites and which content they are interested in. This allows them, for example, to better adapt website content to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an Online Offering.
Tracking:
"Tracking" refers to cases in which users' behavior can be traced across several online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online offerings used (so-called profiling). This information may then be used, for example, to display advertisements to users that are likely to correspond to their interests.
Controller:
"Controller" means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing:
"Processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether collection, evaluation, storage, transmission, or deletion.
Target group formation:
Target group formation (English: "Custom Audiences") refers to the determination of target groups for advertising purposes, e.g. the display of advertisements. For example, on the basis of a user's interest in certain products or topics on the Internet, it may be inferred that this user is interested in advertisements for similar products or the online shop in which he or she viewed the products. "Lookalike Audiences" (or similar target groups) refers to cases in which content deemed suitable is displayed to users whose profiles or presumed interests correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purposes of creating Custom Audiences and Lookalike Audiences.
Data Deletion (Right to Be Forgotten, Art. 17 GDPR)
You have the right to request the deletion of your personal data stored by us at any time.
How to proceed:
Send an informal email to office@hfmedia.at with:
• Your full name
• The email address or other identifiers under which you have been in contact with us
• Optional: specific data or processes to which your request relates
Processing:
We will process your request within 30 days and confirm the deletion in writing. If statutory retention obligations (in particular UGB, BAO, GewO) prevent immediate deletion, we will inform you about the type and duration of further storage.
Responsible body:
HFMEDIA GmbH
Florian Mayr
Panoramaweg 4, 4663 Laakirchen
office@hfmedia.at
Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke
