Andorf Technology School
When brand and performance work together
This project impressively shows how strong the connection between strategic content creation and data-driven performance marketing can be. For an educational institution that was struggling with falling registration numbers, we developed a holistic concept — with the result: a clear brand positioning, increasing visibility and, above all, constantly new student registrations. The focus was on building a strong, authentic brand identity through organic content — both visually and textually — on relevant channels. The whole thing was complemented by a precisely managed performance marketing strategy with several retargeting layers, which addressed both potential students and their parents precisely.
The challenges
- Digitalization of user journeys: Optimized registration processes, rapid information retrieval via landing pages & automated follow-ups.
- Content creation & brand marketing: Building a consistent visual and linguistic brand world that creates trust and arouses interest.
- Offline activations: Data generation through targeted actions at information events & events — perfectly integrated into the digital funnel system.
- Multi-stage retargeting strategy: Precise targeting along the customer journey, differentiated according to information level & user behavior.
About the school
- Innovative HTL in rural areas with a focus on future-oriented technical training.
- Strong practical orientation through modern laboratories, close cooperation with companies and project work.
- Personal support & modern infrastructure create an ideal environment for students who love technology.
- The school combines an HTBLA with a focus on materials & environmental technology as well as product development & technical design and a technical school for tool & fixture construction
The result
A measurably strengthened brand presence and a sustained increase in registrations — both through increased online reach and through conversion-optimized funnels. The project shows that when organic growth and performance marketing go hand in hand, there is not only reach, but real impact.
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