Maximum performance despite limited tracking — Night of the Jumps

We faced a particular challenge for the spectacular FMX event series Night of the Jumps: Ticket sales had to be boosted, but no direct conversion tracking could be implemented on the ticket pages. Classic performance measurement and optimization for purchases was therefore only possible to a limited extent. Nevertheless, we were able to achieve outstanding results through a cleverly designed performance marketing strategy and targeted retargeting based on existing user interactions. Content that had already generated engagement was efficiently used as a basis to address potential buyers multiple and strategically.