Vienna hip hop ball
Culture meets Conversion — Performance Marketing for the Vienna Hip Hop Ball
For the Vienna Hip Hop Ball — an event that combines urban lifestyle with classic ball tradition — we developed a tailor-made performance marketing campaign. The aim was to maximize ticket sales, generate attention among the young target group and to position the event strongly digitally. Through targeted targeting on platforms such as Meta, TikTok and Google as well as the use of data-driven funnel structures, it was possible not only to reach the community, but also to actively mobilize it. The performance campaign was optimally supported by suitable content assets such as event trailers, countdown formats and creator collaborations.
Key measures at a glance
- Multi-channel strategy: Management via Meta, TikTok & Google Ads — tailored to different target group segments.
- Conversion-driven creatives: Visual assets with a clear focus on FOMO, USP and call-to-action.
- Retargeting & event peaks: Set up several retargeting layers to reach out to interested parties before ticket deadlines.
- Last ticket pushes: Dynamic ads in the last few days before the event to maximize sales.
About the event
- Has been taking place in Vienna every year since 2016 with around 1,500 guests.
- Combines classic ball tradition with international hip hop culture.
- Four halls with DJ floors, live acts, urban art and dance performances.
- Under the motto “United in Diversity” — for diversity and inclusion.
The result
The Vienna Hip Hop Ball was able to generate massive reach online, which was directly reflected in ticket sales. The campaign achieved an exceptionally high ROAS — and once again proved that performance marketing can also deliver lasting impact in the cultural sector.
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