Hebuco Holding GmbH
From standstill to movement — performance marketing for real estate sales
For a customer who had been struggling to sell his semi-detached houses for months, we developed a tailor-made performance marketing campaign — with measurable success: In just the first month, numerous qualified visits were generated. The strategy focused on the combination of video content optimized for conversion, a broad awareness phase to increase reach and a targeted retargeting phase that led potential buyers directly back to the property.
An overview of our measures
- High-conversion creatives: Videos optimized for ads with a clear approach to the target group and focus on the emotional added value of the property.
- Broad funnel approach: Awareness campaigns for initial contact, followed by retargeting layers for prospects with high buying interest.
- Your own landing page: Development of a high-performance page with clear user guidance, responsive design and integrated viewing appointment form.
- Continuous optimization: A/B testing, load time improvements, and conversion monitoring ensured a seamless user experience and strong completion rates.
Real estate market 2024
- Prices for existing residential properties fell by around 1.5% in 2024 compared to the previous year, while total prices for houses and apartments fell by around 0.2%
- Regional differences: In Vienna, prices of existing apartments fell by up to —2.6%, in Salzburg and Vorarlberg even by around —3 to —4% for houses; Upper Austria and Tyrol showed only slight declines
- Falling new construction figures: The number of approved residential units fell again in 2024 — by around 5% in the first three quarters compared to the previous year
- Declining demand for residential property: Total demand in residential areas fell by around −4.8%, having already fallen by around −6.7% in 2023
The result
Through the targeted development of digital demand, high relevance in the target group and a clean funnel architecture, the project succeeded to give new momentum. The customer was able to make appointments within a very short period of time and arouse genuine sales interest — clear proof of the effectiveness of data-driven real estate marketing.
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