Bergwelten
Mountain sports up close — content creation for mountain environments
Bergwelten is more than just a magazine, it is a multimedia experience for everyone who loves the mountains. Whether online or in print: The magazine tells new stories from the alpine world every day. As part of the mountain sports content creation, we were able to implement several video content blocks for mountain environments that deal with the topics of freeriding, ski tours, hiking and mountaineering. Our job was to produce short term content, informative 60-second videos that both entertain and impart knowledge. From tour planning to safety aspects in the snow to practical tips for hikes with dogs. The content was filmed in a thrilling setting across Austria. The combination of professional know-how, emotional imagery and exciting dramaturgy makes the videos ideal sources of information and inspiration for the outdoor community.
The challenge
- Sun, fog, snow and wind often change surprisingly and require spontaneous schedule adjustments
- Accessibility of locations
- Crew and technology safety
- Altitude, thin air and long ascents are also physically demanding on the team, especially when you have to film, carry and think at the same time
About mountain worlds
- Bergwelten is published as a magazine, website, app and TV channel, a comprehensive media concept about the world of mountains
- Part of Red Bull Media House
- Diverse content for all mountain lovers
- Strong community and events
A particular highlight was our participation in Bergwelten Testival on the Kitzsteinhorn, where we reported on Instagram stories in real time. On site, visitors were able to test the latest ski touring equipment, take part in safety training and get comprehensive advice, we accompanied them with the camera and ensured that the digital community was also up close and personal.
The results of our collaboration with Bergwelten and Red Bull Media House speak for themselves. The pleasant communication, the common understanding of high-quality content and the enthusiasm for mountain sports made the project a real matter close to the heart. We are looking forward to many more summits, both in terms of content and production technology.
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