As part of the “Red Bull Can You Make It?” project We produced our own content asset for the Flying Bulls, specifically tailored to the pilot's social media channel. With the Caravan, a Flying Bulls seaplane, we flew from the home base in Hangar 7 to Lake Wolfgang in the Austrian Salzkammergut. Production from the air presented particular challenges. Strong vibrations and the constant movement of the small aircraft required maximum precision in camera work and team coordination. A speedboat was used to take pictures of take-offs and landings at the lake in order to create dynamic and exciting images on the water in terms of perspective.
The produced asset impressively conveys the feeling of flying. We succeeded in realizing this special experience authentically and tangibly in visual language and editing. The reaction of the community speaks for itself: The significantly above-average engagement shows how well the content has been received by the audience.