Ski on Mars tour
Ski on Mars Tour — 14 events, 3 countries, 1 strong brand
As part of the Ski on Mars Tour, we were able to accompany a unique project for OGSO, a specialist in freeride and ski tour skiing: 14 events in just 3 months, spread across Austria, Italy and France. The aim was to activate the brand not only medially but also emotionally — right where its target group is out and about: in powder, on the mountain, in the snow. Our task was to provide media support for the entire tour. In doing so, we produced extensive content for social media and ensured a spectacular local brand presence. Each event offered new conditions, new people and new stories, perfect for showcasing OGSO as a modern, authentic ski brand. Whether at powder sessions in Tyrol, alpine challenges in the Dolomites or lively community events in France: We were there everywhere with camera, drone and passion.
The challenges
- 14 events in 3 months meant: little room for delays. The planning of travel, accommodation, accreditation and technical transport had to be precisely coordinated
- Weather and snow safety
- The balance between credible storytelling and targeted brand presentation was essential
- Difficult terrain made shooting challenging, especially when shooting in open terrain.
About OGSO
- Designed in Chamonix, France
- Specialized in freeride and touring skiing
- OGSO uses ultralight wood cores, carbon layers and special hybrid structures for maximum control with minimal weight.
- Brand philosophy: “Ski everywhere” therefore “Ski on Mars Tour”
The production focused not only on classic event documentation, but on emotional storytelling. We wanted to convey the spirit of the brand, freedom, adventurousness and performance. Our work created a diverse mix of highlight videos, photo series, interview snippets and live content, which attracted attention both on our own channels and in the community.
The challenge was primarily dynamic; changing locations, different weather conditions and short time windows required a high degree of flexibility and experience. The result: A strong overall visual picture across all 14 stations, powerful, authentic and, above all, one that is very close to real life in the snow. We are delighted to have been with OGSO on this journey, and for everything that is yet to come.
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