Servus bewegt Kinder
The project
As part of the “Servus bewegt Kinder” initiative, we were once again able to support the “Beweg dich Schlau Championship” by ServusTV and Felix Neureuther with high-quality social media content. In this competition, children from different clubs compete against each other in playful, sporting exercises, with lots of fun, ambition and team spirit. Our task: to record the exciting competitions on film and use them to create dynamic short-form content for social media. In addition, we have developed graphically prepared Instagram slides to make the content visually appealing and suitable for the target group. A project that not only inspires sports, but also moves society and shows how important movement, fairness and motivation are for the young generation.
The challenge
- Run and Gun
- To be equipped for all weathers
- Shoot without disrupting the competition
- Capture kids' enthusiasm
Our learnings
- It is incredibly important to bring young people to the commercial
- The emotions of children carry the content
- A very important initiative
- Movement should be encouraged
“Servus bewegt Kinder” is a wonderful initiative that motivates children to move in a playful way. By combining learning and movement, it is an excellent approach for making children enjoy movement. The initiative not only promotes physical health but also cognitive development. Through innovative activities and games, children are encouraged to be active and learn at the same time. It is fantastic to see how this initiative helps children to experience exercise as something positive and enjoyable, which can have a positive effect on their quality of life and their relationship with health in the long term.
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