Gloryboards
On the water with gloryboards
We have produced over 60 reels for GLORY BOARDS — from the studio (informational content, how-tos, product details) to the sea and local lakes. The goal was a consistent, social-first visual language with clear hooks and quick edits for 9:16. In parallel, thumbnails, captions and short cut-downs for Paid and Organics were created.
The challenges
- Switch between studio setups and outdoor shooting: light, wind, spray and changing reflections on the water.
- Tight golden/blue hour windows at several spots; logistics for boards, rigs and waterside security.
- Social-first output: Reels in series logic (how-to, product use, lifestyle) with the same look & feel.
- Continuity Look & Color: changing water color/weather
About gloryboards
- Austrian SUP brand with focus on inflatable stand-up paddle boards and accessories.
- Portfolio from all-round to touring; plus balance boards, paddles and add-ons.
- Positioning in the mid-to-premium segment with a focus on durable components.
- Active community & content output on social/video channels.
Our Conclusion
The combination of studio precision and real moments of water delivered a large, modularly usable reel library — informative, brand-consistent and immediately ready for always-on, product launches and seasonal campaigns.
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