Intertrade
On the roof with Intertrade
For Intertrade, we produced a photo and social media package about roof tents. To capture authentic road trip moments, we traveled all the way to the Croatian coast: sunrises by the sea, short off-road passages, quick set-ups at viewpoints. The focus was on product benefits (structure, sense of space, handling) and real usage scenes for reels, stories and static ads.
The challenges
- Coastal wind, salt fog and strong reflections required flexible lighting and lens selection.
- Some filming locations were only accessible via gravel roads — planning for equipment transport & safety.
- Day routes to use Golden/Blue-Hour at multiple spots
- Social-First: Think of formats in parallel in 9:16, 1:1 and 16:9 and test them directly on set.
About Intertrade
- Austrian shop with a focus on roof tents, awnings and camper construction — including advice, installation and rental.
- Includes THULE, SHEEPIE, WILDLAND, AUTOHOME, ROOF SPACE.
- Location: Sankt Florian (Frischeisstraße 12); focus on contact & personal service.
- Self-image: Make adventure possible (“Turn your car into a camper! “), with a mission of freedom & comfort; sustainable practice (e-bike trails, upcycled/environmentally friendly packaging).
Our Conclusion
The combination of a real travel situation and compact social formats provided a credible visual language for Intertrade. The result: versatile assets (hero photos, detailed shots, reels/stories) with clear product presentation ready for shop, paid social and organics.
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lieblings Asset an
20+ assets
Focused on the topic of roof tents
Transporting camping vibes
Ready to grow
