jeep
Off road with a jeep
We were able to produce a cooperation with Bergwelten for Jeep at the Offroad Experience Days in Saalfelden. As part of the event, the new Jeep Compass was presented and an off-road experience and training was held with the Jeep Avenger. The event took place over two days on the grounds of the Saalfelden Driving Technique Center. During filming, we used a car rig, among other things, to produce exciting detailed shots of the Jeep Avenger. The final asset consisted of an interview with two executives from Jeep Europe. To introduce the characters, we animated Jeep-specific Lower Thirds in-house.
The challenges
- Access to certain spots was often only possible with off-road vehicles or on foot.
- Water, mud, dust or strong solar radiation required rapid adjustment.
- The tight periods required good preparation.
- Slippery terrain made production difficult in steep sections.
About Jeep
- Jeep was originally developed for the US military during World War II.
- In some countries, “jeep” even colloquially stands for any off-road vehicle.
- Today, Jeep is part of the Stellantis Group.
- “Go anywhere, do anything” This slogan has shaped Jeep's brand identity for decades
Our Conclusion
Due to the tight event period, interview time with managers was very limited, and everything had to be perfectly prepared in order to be able to answer the questions within the given period of time. Nonetheless, we succeeded in creating an authentic and informative asset that was well received by the target group.
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