Wilder Kaiser cable cars
With performance to the staff
We were able to implement a targeted recruiting campaign for Bergbahnen Wilder Kaiser — with the clear goal of constantly bringing qualified applicants to the company. As a leading tourism company with a high demand for seasonal staff, recruiting staff is a constant challenge. The campaign focused on building high-performance application funnels on platforms such as Meta (Facebook & Instagram). Using instant lead forms and conversion-optimized creatives — consisting of emotional video material and eye-catching visuals — we were able to build up relevant reach and generate qualified leads within a short period of time. In addition, A/B tests were carried out to continuously optimize ad design. The entire campaign was tailored to the respective target group using granular targeting and retargeting strategies — from runners to restaurants to technology & administration.
The challenges
- Seasonal peaks required very short-term campaign planning and implementation.
- Different job profiles required differentiated creatives and target group approaches.
- Despite the high quantity, the quality of the leads had to be constantly ensured
- Permanent ad fatigue due to rapid wear and tear of creatives required continuous optimization.
About BBWK
- One of Austria's largest cable car operators with a central role in the region.
- Significant employer with a focus on seasonal and year-round jobs.
- Modern, team-oriented working environment with attractive employee benefits.
- Location in one of the most scenic mountain regions in Tyrol.
Our Conclusion
By using data-based campaign architecture and consistent performance monitoring, we continuously deliver a large number of applications to the customer. The collaboration between marketing and HR was designed to be as efficient as possible — with measurable success.
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