Citroën Windsurf World Cup Sylt - JAKLAR
Windsurf World Cup Sylt
The Citroën Windsurf World Cup at Brandenburger Strand in Westerland is the biggest windsurfing event in the world. Together with JAKLAR, we covered the World Cup as the content team right on the beach: daily highlight clips, athlete storytelling and social media assets - produced and published while the event was running. From the first teaser to the final recap, the result was a continuous presence that made the event tangible for the community every single day.
The Challenge
- The North Sea sets the schedule - we shoot when wind and waves allow
- Action on the water and the programme on land happen at the same time
- Salt, sand and rain put camera and gear to a constant test
- Assets have to go live while the event is still running
Our Learnings
- From shot to published asset in under an hour
- A small, well-rehearsed team covers water and land simultaneously
- Athlete formats like quickfire interviews perform strongest next to the action
- Every edition speeds up the workflow - Sylt has become a fixture in our year
The Result
From the pre-event teaser to daily highlights and the big recap: together with JAKLAR we delivered content that put the community right in the middle of the action every single day. Beyond the racing, we captured authentic behind-the-scenes moments - from the start zone to the Citroën brand world on site.
What started in 2024 went into its next round in 2025: the Windsurf World Cup Sylt has become a fixed date in our calendar. And with every edition, the archive of material grows - content that brand and event can use far beyond the week on the beach.
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