Defender GKA Kite-Surf World Cup Sylt - JAKLAR
Defender GKA Kite-Surf World Cup
The Defender GKA Kite-Surf World Cup in Westerland on Sylt is the world's biggest kitesurfing event. Together with JAKLAR we produce the full content package: countdown clips, quickfire interviews with athletes like Ruben Lenten and daily highlight edits - planned before the event, executed right on the beach. On top of that, photo assets for organiser and partners - all from one team, aligned to one shared look.
The Challenge
- No script - the best scenes happen whenever wind and waves decide
- Interviews, action and b-roll in parallel on a packed event site
- Competition days and off days demand new formats every day
- Drone, gimbal and camera in constant use between salt water and sand
Our Learnings
- A clear asset concept before the event saves hours on site
- Quickfire formats deliver storytelling even on days without wind
- Daily highlights keep the community hooked on the event
- The first World Cup turned into a lasting partnership
The Result
From the countdown clip to the final recap: together with JAKLAR we create content that puts the Defender GKA Kite-Surf World Cup into the feeds every day. Between the launch zone, the Defender booth and the surf we switch between action edits and athlete storytelling - depending on what the day delivers.
After the Windsurf World Cup, the Kite-Surf World Cup on Sylt is the second world cup format we cover together with JAKLAR - one event turned into a lasting partnership. The formats from Sylt have become the blueprint for our event coverage.
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