On behalf of RedBull Austria, we had the privilege of accompanying the World Ski Flying Championships at Kulm 2024. In the course of this exciting production, we created various social media content and impressive photos. Challenges and changes in plans are unavoidable at events of this scale. However, our expertise in the area of short-term content enabled us to master them confidently.
The original plans were disrupted at short notice due to delays due to wind and weather. Nevertheless, we were finally able to produce all planned assets and additional content without any problems. The experienced and motivated crew made a significant contribution to ensuring that we were able to cover all aspects and thus met Redbull's expectations. The reactions to the content produced were extremely positive and generated an excellent response on social media, particularly in the context of the niche sport of ski flying. This makes us feel very positive when we look back on the many challenges such as rain, wind, postponed start times, etc. Last but not least because of our experience in action sports and outdoor sports, we were able to adapt to the athletes and the weather in the best possible way.
We were also able to support the redbull team with photo production. Unique moments were captured over two and a half days, ranging from incredible distances of up to 240m to the spectacular air shows of the Red Bull Blanix and the Flying Bulls. Looking forward to the results? You can see the pictures on Redbull.com. The emotions of the 20,000 spectators on site were simply indescribable.
It was a great pleasure for us to support this multi-faceted project from start to finish. We were particularly impressed by the positive atmosphere on site and the incredible distances and speeds of the ski pilots during the event. The Ski Flying World Championships at Kulm 2024 will be remembered for us not only as a professional challenge, but also as an unforgettable event.