JAKLAR - PWA Worldtour Pozo
PWA Worldtour
For the second year in a row, we were able to be part of the PWA World Tour on Gran Canaria, this time again in Pozo Izquierdo, one of the most legendary spots for windsurfing action in the world. Over a period of nine days, we produced high-quality short-form content for JAKLAR and a commercial for BLACKROLL. Our focus was on creating dynamic social media content that was short, eye-catching and posted live as possible.
The challenge
- Content production without a proper shotlist. No one can predict when, where and which moves will be shown next by athletes.
- Wind up to 40 knots
- Salt water spray - a real test for the equipment
- The schedule changes daily with the wind
Our learnings
- Our team works under the most difficult conditions
- From shot to finished asset within 30 minutes
- Work quickly and flexibly
- Through well-thought-out processes, we were able to optimize output
On site for the second time, we were able to use our experience in a targeted manner and further optimize the workflow. While the windsurfing elite were doing everything on the water, we filmed the sessions live and created daily highlight videos for social networks. But our camera wasn't just aimed at the sea; authentic insights into the everyday lives of athletes were also created behind the scenes.
We are particularly proud of our collaboration with LUMIX, which once again supported us with professional camera equipment, a great opportunity to test the latest camera models and lenses under real outdoor conditions.
What began with a single project has now become an integral part of our year.
Sieh dir unser
lieblings Asset an
Ready to grow
