Segafredo Sports Family Day
Segafredo Family & Sports Family Day
For Segafredo Zanetti Austria we staged the #segafredofamily: the brand's team of athletes, including tennis pro Barbara Haas. We produced the team video, the wordrap series and a TV commercial - and covered the Sports Family Day with photography. A complete content package for TV, social media and internal communication.
The Challenge
- Professional athletes in front of the camera - but out of their element
- Team video, wordraps and event photos in just a few shooting days
- Changing light between roastery, set and outdoor areas
- Every format has to fit the brand - Italian, warm, personal
Our Learnings
- Short wordrap formats bring out athletes' best moments
- A clear plan per station keeps the shooting day on track
- Brand details like the roastery and barista setup carry the visual language
- One shooting day creates content for months
The Result
From the TV commercial and the team video to the wordrap series with pros like Barbara Haas and the reportage shots from the Sports Family Day: the #segafredofamily received content that shows the brand at its most personal - Italian, warm and up close.
The result works far beyond the shooting day - on TV, on social media, on the website and in internal communication. And because every format comes from one team, visual language, edit and tone fit together seamlessly.
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