Wels City Marketing
Wels City Marketing
Two formats, one city centre: for Wels Marketing & Touristik we covered the MusikfestiWels festival and the Wels Shopping Week - with aftermovies, individual clips for participating businesses, drone footage and social media content that turns the city into a stage. From the first drone shot to the finished clip, everything came from one team - concept, shoot and post-production.
The Challenge
- Thousands of visitors and a schedule with no second chances
- Every participating Shopping Week business gets its own clip
- Day and night shoots - from the festival stage to the shopping night
- The city keeps running while we shoot right in the middle of it
Our Learnings
- Aftermovies capture the atmosphere better than any single image
- A fixed shooting plan per location makes many clips possible in one day
- Drone shots give the city centre a whole new scale
- A festival job turned into an ongoing collaboration
The Result
At MusikfestiWels the focus was on the atmosphere and the acts - captured in the aftermovie and in social media clips. During Shopping Week the businesses of Wels took centre stage: every participant received their own clip, plus an overall video for the city's campaign.
The first festival job in 2024 has grown into an ongoing collaboration with Wels Marketing & Touristik. The clips run on the channels of the city and its businesses - reaching the city centre's visitors exactly where they are.
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